No. The Approved Contractor program is completely free. There are no fees, commissions, or advertising requirements. The badge is earned based on meeting our quality standards, not purchased.
Contractor Program
American Roofing Guide Approved Contractor Program
We recognize roofing professionals who meet our editorial standards for licensing, insurance, transparency, and quality workmanship. Approved contractors earn the right to display our badge on their website and marketing materials.
The Badge
A Mark of Trust for Homeowners
The American Roofing Guide Approved Contractor badge tells homeowners that a roofing company has been independently reviewed and meets our standards for professionalism, licensing, and quality. It's not a paid placement — it's earned.
Approved contractors can display the badge on their website, proposals, business cards, vehicle wraps, and any customer-facing materials. The badge links back to this page, where homeowners can verify the program's standards.
Contractor Benefits
What Approved Contractors Receive
Trust Badge
Display the American Roofing Guide Approved Contractor badge on your website, proposals, and marketing materials. An independent, third-party endorsement that builds instant credibility with homeowners.
Directory Listing
Get listed on our Approved Contractors directory with your company name, service area, and website link — visible to homeowners actively researching roofing projects in your market.
SEO Backlink
The badge embed code includes a link from your website to American Roofing Guide, and your directory listing links back to your site — a genuine two-way authority signal for search engines.
Approval Standards
What We Look For
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Valid state contractor license — active and in good standing for your operating state(s).
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General liability + workers' comp insurance — current certificates of insurance required.
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Professional website — an established online presence with clear contact information and service details.
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Minimum 3 years in business — demonstrated track record of completed residential roofing projects.
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No unresolved BBB complaints — clean standing with the Better Business Bureau or equivalent consumer protection body.
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Badge displayed on website — the embed badge must be placed visibly on your site (homepage or footer) with the link intact.
What This Is Not
The Approved Contractor program is not a paid directory listing. You cannot buy your way in. Approval is based entirely on meeting the standards listed here.
We do not take referral fees, require advertising purchases, or charge contractors for the badge. The program exists to help homeowners identify trustworthy professionals and to give quality contractors a meaningful way to stand out.
Approval is reviewed annually. Contractors who no longer meet the standards or whose badge link is removed will be removed from the program.
Process
How to Get Approved
Apply
Email us at approved@americanroofingguide.com with your company name, website, license number, and proof of insurance. Include the state(s) where you operate.
Verification
We verify your license status, insurance coverage, online reputation, and business history. This typically takes 3-5 business days.
Badge + Listing
Once approved, you receive the embed code for the badge and your company is added to our Approved Contractors directory. Place the badge on your site and you're set.
FAQ
Frequently Asked Questions
Most applications are reviewed within 3-5 business days. If we need additional documentation (updated insurance certificate, license verification), it may take slightly longer.
Yes. Approved contractors can use the badge on business cards, proposals, vehicle wraps, yard signs, and any customer-facing marketing materials. We'll provide high-resolution files upon approval.
Each year we verify that your license, insurance, and online reputation still meet our standards. We'll email you before the renewal date. If everything checks out, you receive the updated badge (e.g., "Approved Contractor 2027") automatically.
Yes. If a contractor's license lapses, insurance expires, or significant unresolved complaints appear, we'll reach out first. If the issue isn't resolved within 30 days, the contractor is removed from the directory and should stop displaying the badge.
The Approved Contractor program is open to licensed roofing contractors in any U.S. state. You do not need to be located in one of our currently covered states to apply — we verify licensing through your state's contractor board regardless of location.
Ready to Get Approved?
Send your company name, website, license number, and proof of insurance to get started. Most contractors are approved within a week.